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Strategic Leadership to Scale, Transform, and Execute

Welcome. This site is a private leadership portfolio built exclusively for hiring committees, board members, and key decision-makers.It provides a comprehensive view of my approach to executive leadership, growth acceleration, and operational excellence.

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Onboarding Plan

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Phase 0 – Learn (Days -30 to 0)

  • Conducted deep-dive due diligence

  • Aligned with board through confidential interviews

  • Mapped stakeholders, customers, and org structure

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Phase 1 – Assess (Days 1–15)

  • Led org-wide immersion and town hall

  • Met 1:1 with all senior leaders

  • Engaged directly with top customers

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Phase 2 – Strategize

  • Led strategy alignment using Hook & Loop framework

  • Facilitated full SWOT

  • Built 90-day roadmap and customer council

Digital Transformations

Each of these efforts tied to measurable value creation and supported strategic exits or recapitalizations.

1

WorkWave:

  • Unified legacy platforms post-M&A

  • Rebuilt onboarding to reduce time-to-value by 40%

  • Improved retention by 20% with usage-based email automation

D&B:

  • Launched full digital trade credit product

  • Built self-service GTM motion and partner onboarding engine

3

Infor:

  • Redesigned enterprise CX from field to support

  • Improved sales conversion via guided selling engine

2

Top 10 Strategic Goals

Redesign the commercial engine

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Align platform and product innovation

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Consolidate fragmented operations

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Integrate recent M&A deals

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Stabilize and accelerate core revenue

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Reposition brand and GTM narrative

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Launch customer advisory council

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Deploy KPIs and operational dashboards

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Build a world-class leadership team

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Shape the next-gen employee experience

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Why Joe Pascaretta for zvoove

zvoove stands at a critical inflection point. The company has the opportunity to lead the next chapter of workforce transformation across Europe through operational discipline, product reinvention, and commercial acceleration. I bring deep SaaS and private equity experience—having led $500M+ business units, scaled platforms across geographies, and built cross-functional execution engines that deliver measurable results.

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I’ve integrated acquisitions, launched platforms from scratch, and built leadership teams that scale. I thrive in complex, high-velocity environments where vision and execution must work hand in hand.

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Impact Stories

  • At WorkWave, I oversaw a business transformation that doubled revenue, integrated acquisitions, and streamlined GTM across all product lines.

  • At Dun & Bradstreet, I built the SMB Digital unit into a $500M growth business by launching data-driven platforms and reinventing digital marketing.

  • At Infor, I deployed AI-driven GTM strategies that reshaped customer experience across global verticals.

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